E.T Cyclethon event

To celebrate the Blu-ray release and the 30th anniversary of Steven Spielberg’s beloved classic film E.T. The Extra-Terrestrial, For the first time ever InnoForm Media Singapore has organised a local bike ride with 30 participants cycling around Singapore on the 3rd November at 12pm at Punggol Park.

InnoForm Media took the scene that saw E.T. and Elliott soaring on a BMX against the backdrop of a stunning full moon, which was recently voted by fans as Universal Pictures’ most memorable movie moment.

E.T. fans will be able to relive this classic scene and many others, with the first ever release of the film on Blu-ray, featuring never-before-seen footage from the film set including an interview with director Steven Spielberg.

“We are delighted to be welcome one of the greatest movie characters of all time. We’re also absolutely certain that our cyclists are going to love the unique opportunity to ‘star’ in one of the most famous films ever made.” said Cindy Ng, Senior Vice President, Head of Sales & Marketing, Asia Pacifc, InnoForm Media Pte Ltd

In 1982, E.T. The Extra-Terrestrial became the biggest blockbuster of the year, debuting at number one around the world. A testament to its enduring appeal, it remains one of the most successful, well-loved films for the past three decades and will continue to inspire generations to come. E.T. The Extra-Terrestrial is out in the market for the first time on Blu-ray on 24th Oct 2012